You need a brand!
Brand guidelines form the basis of building brand consistency. In the "2021 State of Brand Consistency," report by Lucidpress, 85% of organizations said they had brand guidelines, but only 31% said they are consistently enforced. With off-brand content being produced, brands risk providing an inconsistent experience for their customers and miss out on the opportunity to reinforce their brand values…
When Salsify surveyed more than 4,000 consumers for its "2022 Consumer Research Report" and asked them why they had chosen to buy the higher-priced option when comparing similar products online, 46% of U.S. consumers stated that they preferred to pay a higher price for a brand they trust. — Forbes